Seminar on New Product Development : research contributions to strategy formulation, idea generation and screening, product testing and final marketing, Athens (Greece), 2nd - 5th November 1983

Seminar on New Product Development research contributions to strategy formulation, idea generation and screening, product testing and final marketing, Athens (Greece), 2nd - 5th November 1983

Detalles Bibliográficos
Autor Corporativo: Seminar on New Product Development : research contributions to strategy formulation, idea generation and screening, product testing and final marketing (-)
Formato: Libro
Idioma:Inglés
Publicado: Amsterdam : Esomar 1983
Materias:
Nuevos productos > Comercialización > Europa > Congresos, conferencias, etc.
Marketing > Investigación > Congresos, conferencias, etc.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005965209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Descripción Física:IV, 307 p. : tablas ; 23 cm

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