Seminar on New Product Development : research contributions to strategy formulation, idea generation and screening, product testing and final marketing. (1983). Seminar on New Product Development: Research contributions to strategy formulation, idea generation and screening, product testing and final marketing, Athens (Greece), 2nd - 5th November 1983. Esomar.
Chicago Style (17th ed.) CitationSeminar on New Product Development : research contributions to strategy formulation, idea generation and screening, product testing and final marketing. Seminar on New Product Development: Research Contributions to Strategy Formulation, Idea Generation and Screening, Product Testing and Final Marketing, Athens (Greece), 2nd - 5th November 1983. Amsterdam: Esomar, 1983.
MLA (9th ed.) CitationSeminar on New Product Development : research contributions to strategy formulation, idea generation and screening, product testing and final marketing. Seminar on New Product Development: Research Contributions to Strategy Formulation, Idea Generation and Screening, Product Testing and Final Marketing, Athens (Greece), 2nd - 5th November 1983. Esomar, 1983.
