Beyond mind games the marketing power of psychographics
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Ithaca, NY :
American Demographics Books
1991
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005964509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | vi, 263 p. : il. ; 24 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. [252]-255). Índice |
| ISBN: | 9780936889085 |
