APA (7th ed.) Citation

Piirto, R. (1991). Beyond mind games: The marketing power of psychographics. American Demographics Books.

Chicago Style (17th ed.) Citation

Piirto, Rebecca. Beyond Mind Games: The Marketing Power of Psychographics. Ithaca, NY: American Demographics Books, 1991.

MLA (9th ed.) Citation

Piirto, Rebecca. Beyond Mind Games: The Marketing Power of Psychographics. American Demographics Books, 1991.

Warning: These citations may not always be 100% accurate.