Seminar on Below-the-Line and Sponsoring : the use of promotion and sponsorship in the marketing mix, Milan, Italy, 6th-8th November 1985

Seminar on Below-the-Line and Sponsoring the use of promotion and sponsorship in the marketing mix, Milan, Italy, 6th-8th November 1985

Bibliographic Details
Corporate Author: Seminar on Below-the-Line and Sponsoring (-)
Format: Book
Language:Inglés
Published: Amsterdam : ESOMAR 1985
Subjects:
Ventas > Promoción > Estudios, ensayos, etc.
Publicidad > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005935599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:vi, 270 p. : il. ; 23 cm
Bibliography:Incluye refeencias bibliográficas
ISBN:9789283111078

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