Storytelling branding in practice
As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...
| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Heidelberg : Frederiksberg, Denmark :
Springer ; Samfundslitteratur
cop. 2010
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005912299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- pt. 1. The toolbox
- pt. 2. Storytelling applied
