Branddigital simple ways top brands succeed in the digital world
Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Basingstoke :
Palgrave Macmillan
cop. 2009
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005912249708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
