Cita APA (7a ed.)

Bernbach, W., & Higgins, D. (1989). The art of writing advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.

Cita Chicago Style (17a ed.)

Bernbach, William, y Denis Higgins. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. Lincolnwood: NTC Business Books, 1989.

Cita MLA (9a ed.)

Bernbach, William, y Denis Higgins. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books, 1989.