Product management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
McGraw-Hill/Irwin
c2002.
|
| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005899599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXV, 502 p. : il. ; 24 cm |
|---|---|
| Bibliography: | Bibliografía. Índices |
| ISBN: | 9780070275492 |
