Product management

Bibliographic Details
Main Author: Lehmann, Donald R. (-)
Other Authors: Winer, Russell S.
Format: Book
Language:Inglés
Published: Boston [etc.] : McGraw-Hill/Irwin c2002.
Edition:3rd ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005899599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Similar Items