Institute of Practitioners in Advertising & Butterfield, L. (2003). AdValue: Twenty ways advertising works for business. Butterworth-Heinemann.
Cita Chicago Style (17a ed.)Institute of Practitioners in Advertising y Leslie Butterfield. AdValue: Twenty Ways Advertising Works for Business. Oxford ; Boston: Butterworth-Heinemann, 2003.
Cita MLA (9a ed.)Institute of Practitioners in Advertising y Leslie Butterfield. AdValue: Twenty Ways Advertising Works for Business. Butterworth-Heinemann, 2003.
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