The myth of excellence why great companies never try to be the best at everything

Bibliographic Details
Main Author:	Crawford, Frederick A. (-)
Other Authors:	Mathews, Ryan
Format:	Book
Language:	Inglés
Published:	New York : Three Rivers Press 2001
Edition:	1st pbk. ed
Subjects:	Marketing > Investigación Análisis de mercado Consumidores > Conducta Consumo > Economía.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991005825309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XX, 251 p. : il. ; 25 cm
Bibliography:	Incluye referencias bibliográficas (p. 239-241) e índice
ISBN:	9780609810019

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