The myth of excellence : why great companies never try to be the best at everything

The myth of excellence why great companies never try to be the best at everything

Detalles Bibliográficos
Autor principal: Crawford, Frederick A. (-)
Otros Autores: Mathews, Ryan
Formato: Libro
Idioma:Inglés
Publicado: New York : Three Rivers Press 2001
Edición:1st pbk. ed
Materias:
Marketing > Investigación
Análisis de mercado
Consumidores > Conducta
Consumo > Economía.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005825309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Field notes from the commercial wilderness
  • The new model for consumer relevancy
  • Would I lie to you? : the overrated importance of lowest price
  • I can't get no satisfaction : service with a smile?
  • I still haven't found what I'm looking for : access, physical and psychological
  • Why "good" is good enough : choice and the issue of product bandwidth
  • Do you really get me? : the experience factor
  • Making consumer relevancy work
  • Supply-chain realities
  • Consumer relevancy and the future

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