Cita APA (7a ed.)

Crawford, F. A., & Mathews, R. (2001). The myth of excellence: Why great companies never try to be the best at everything (1st pbk. ed.). Three Rivers Press.

Cita Chicago Style (17a ed.)

Crawford, Frederick A., y Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 1st pbk. ed. New York: Three Rivers Press, 2001.

Cita MLA (9a ed.)

Crawford, Frederick A., y Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. 1st pbk. ed. Three Rivers Press, 2001.