Aaker, D. A. (1988). Strategic market management (2nd ed.). Wiley & Sons.
Cita Chicago Style (17a ed.)Aaker, David A. Strategic Market Management. 2nd ed. New York [etc.]: Wiley & Sons, 1988.
Cita MLA (9a ed.)Aaker, David A. Strategic Market Management. 2nd ed. Wiley & Sons, 1988.
Precaución: Estas citas no son 100% exactas.