Strategic CSR communication
This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts. Communicating an organisation as a socially responsible entity implies not only better information...
| Other Authors: | , |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Copenhagen :
Jurist- og konomforbundets Forlag
2006
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| Edition: | 1st ed., 1st printing |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005783089708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts. Communicating an organisation as a socially responsible entity implies not only better information but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics |
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| Physical Description: | 301 p. : il. ; 23 cm |
| Bibliography: | Incluye referencias bibliográficas e índices |
| ISBN: | 9788757415872 |
