Strategic CSR communication
This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts. Communicating an organisation as a socially responsible entity implies not only better information...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Copenhagen :
Jurist- og konomforbundets Forlag
2006
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| Edición: | 1st ed., 1st printing |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005783089708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Strategic CSR communication : an emerging field / Suzanne C. Beckmann, Mette Morsing & Lucia Reisch
- Corporate social responsibility is a management fashion. So what? / Eric Guthey, Roy Langer and Mette Morsing
- Corporate social responsiveness and public opinion / Steen Vallentin
- Business news and the definition of business and society / Peter Kjr
- Stealth marketing communications : is it ethical? / Roy Langer
- Stakeholder communication strategies / Mette Morsing & Majken Schultz
- Consumers' perceptions of and responses to CSR : so little is known so far / Suzanne C. Beckmann
- Communicating CSR to consumers : an empirical study / Lucia A. Reisch
- The uncertainties of strategic CSR communication : business-NGO relations / Susse Georg
- Communicating CSR issues in supply chains : experiences from Asia / Mette Andersen
- Investor relations and CSR communication : conversing with the forgotten stakeholder / Kai Hockerts
- Reporting consistently on CSR--choosing appropriate discourse strategies / Anne Ellerup Nielsen & Christa Thomsen
