Public relations metrics : research and evaluation

Public relations metrics research and evaluation

Bibliographic Details
Other Authors: Ruler, Betteke van, 1948- (-), Tkalac Verčič, Ana, Verčič, Dejan
Format: Book
Language:Inglés
Published: New York : Routledge 2008
Series:LEA's communication series
Subjects:
Relaciones públicas > Evaluación
Relaciones públicas > Investigación.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005782809708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xv, 328 p. : il., map ; 23 cm
Bibliography:Incluye referencias bibliográficas
ISBN:9780805862720
9780805862737
9781410616791

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