Public relations metrics research and evaluation
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Routledge
2008
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| Series: | LEA's communication series
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005782809708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič
- Public relations methodology : should we bother (if it exists)? / Manfred Rühl
- The nature of scholarly endeavors in public relations / Alenka Jelen
- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis
- Conceptualizing quantitative research in public relations / James E. Grunig
- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig
- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass
- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns
- The evaluation of government campaigns in the Netherlands / Wim van der Noort
- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi
- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung
- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte
- Public relations research and evaluation in Africa / Ronél Rensburg
- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux
- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy
- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr.
- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
