APA (7th ed.) Citation

Ruler, B. v., Tkalac Verčič, A., & Verčič, D. (2008). Public relations metrics: Research and evaluation. Routledge.

Chicago Style (17th ed.) Citation

Ruler, Betteke van, Ana Tkalac Verčič, and Dejan Verčič. Public Relations Metrics: Research and Evaluation. New York: Routledge, 2008.

MLA (9th ed.) Citation

Ruler, Betteke van, et al. Public Relations Metrics: Research and Evaluation. Routledge, 2008.