Marketing management analysis, planning, implementation, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Englewood Cliffs :
Prentice-Hall
1988
|
| Edition: | 6th ed |
| Series: | Prentice-Hall Series in Marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005781009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXI, 776 p. ; 25 cm |
|---|---|
| ISBN: | 9780135561508 |
