Consumer behavior concepts and applications
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
McGraw-Hill Book
1984
|
| Edition: | 2nd ed |
| Series: | McGraw-Hill Series in Marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005780879708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
