Loudon, D. L., & Della Bitta, A. J. (1984). Consumer behavior: Concepts and applications (2nd ed.). McGraw-Hill Book.
Cita Chicago Style (17a ed.)Loudon, David L., y Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 2nd ed. New York [etc.]: McGraw-Hill Book, 1984.
Cita MLA (9a ed.)Loudon, David L., y Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 2nd ed. McGraw-Hill Book, 1984.
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