Cita APA (7a ed.)

Loudon, D. L., & Della Bitta, A. J. (1984). Consumer behavior: Concepts and applications (2nd ed.). McGraw-Hill Book.

Cita Chicago Style (17a ed.)

Loudon, David L., y Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 2nd ed. New York [etc.]: McGraw-Hill Book, 1984.

Cita MLA (9a ed.)

Loudon, David L., y Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 2nd ed. McGraw-Hill Book, 1984.

Precaución: Estas citas no son 100% exactas.