Marketing

Bibliographic Details
Main Author:	Zikmund, William G. (-)
Other Authors:	D'Amico, Michael
Format:	Book
Language:	Inglés
Published:	New York [etc.] : Wiley & Sons 1989
Edition:	3rd ed
Subjects:	Marketing > Tratados, manuales, etc.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991005779659708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXV, 694 p. : il. ; 26 cm
ISBN:	9780471631095

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