Cita APA (7a ed.)

Zikmund, W. G., & D'Amico, M. (1989). Marketing (3rd ed.). Wiley & Sons.

Cita Chicago Style (17a ed.)

Zikmund, William G., y Michael D'Amico. Marketing. 3rd ed. New York [etc.]: Wiley & Sons, 1989.

Cita MLA (9a ed.)

Zikmund, William G., y Michael D'Amico. Marketing. 3rd ed. Wiley & Sons, 1989.