Media argumentation dialectic, persuasion and rhetoric
Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass medi...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press
2007
|
| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005779559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Logic, dialectic, and rhetoric
- The speech act of persuasion
- Propaganda
- Appeals to fear and pity
- Ad hominem arguments in political discourse
- Arguments based on popular opinion
- Fallacies and bias in public opinion polling
- Persuasive definitions and public policy
- Arguments
- The structure of media argumentation
