APA (7th ed.) Citation

Johnson, M., & Misiaszek, T. (2022). Branding that means business: How to build enduring bonds between brands, consumers and markets. PublicAffairs.

Chicago Style (17th ed.) Citation

Johnson, Matt, and Tessa Misiaszek. Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets. New York: PublicAffairs, 2022.

MLA (9th ed.) Citation

Johnson, Matt, and Tessa Misiaszek. Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets. PublicAffairs, 2022.