Investigación de mercados

Bibliographic Details
Main Author: Aaker, David A., 1938- (-)
Other Authors: Day, George S., coautor (coautor), Gómez Mont, Jaime, traductor (traductor)
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 1988
Edition:2a ed. en español
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005739129708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 715 p. ; 24 cm
ISBN:9789684224865