Powers of persuasion : the inside story of British advertising : 1951-2000

Powers of persuasion the inside story of British advertising : 1951-2000

Bibliographic Details
Main Author: Fletcher, Winston (-)
Format: Book
Language:Inglés
Published: Oxford [etc.] : Oxford University Press 2008
Subjects:
Publicidad > Gran Bretaña > Historia > 1951-2000.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005735219708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • 1951 : watershed year
  • Antecedents : look back in wonder
  • The nineteen fifties : the television upheaval
  • The nineteen sixties : 'you've never had it so good'
  • The nineteen seventies : Britain takes the lead
  • The nineteen eighties : Brits buy up the business
  • The nineteen nineties : recession and globalization
  • Crystal balling : peering into a cloudy future

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