Positioning : the battle for your mind

Positioning the battle for your mind

Bibliographic Details
Main Author: Ries, Al (-)
Other Authors: Trout, Jack, coaut (coaut)
Format: Book
Language:Inglés
Published: New York : McGraw-Hill 2001.
Subjects:
Publicidad > Aspectos psicológicos.
Consumidores > Conducta
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005728929708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:"How to be seen and heard in the overcrowded marketplace"--Cover.
Includes index.
Physical Description:viii, 213 p. ; 21 cm
ISBN:9780071373586

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