International marketing

Bibliographic Details
Main Author: Czinkota, Michael R. (-)
Other Authors: Ronkainen, Ilkka A., coautor (coautor)
Format: Book
Language:Inglés
Published: Chicago [etc.] : Dryden Press 1988
Series:The Dryden Press series in marketing
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005725449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXI, 649 p. : il. ; 24 cm
ISBN:9780030702976