Cita APA (7a ed.)

Buell, V. P. (1986). Handbook of modern marketing (2nd ed.). McGraw-Hill Book.

Cita Chicago Style (17a ed.)

Buell, Victor P. Handbook of Modern Marketing. 2nd ed. New York [etc.]: McGraw-Hill Book, 1986.

Cita MLA (9a ed.)

Buell, Victor P. Handbook of Modern Marketing. 2nd ed. McGraw-Hill Book, 1986.