Media management a casebook approach
This book provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solvi...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Lawrence Erlbaum Associates
2008
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| Edición: | 4th ed |
| Colección: | LEA's communication series
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005710029708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
