APA (7th ed.) Citation

Kelley, L. D., & Jugenheimer, D. W. (2011). Advertising account planning: Planning and managing an IMC campaign (2nd ed.). M.E. Sharpe.

Chicago Style (17th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Nueva York: M.E. Sharpe, 2011.

MLA (9th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. M.E. Sharpe, 2011.