Entertainment and society audiences, trends, and impacts
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2009.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005642009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Influences : theoretical frameworks and guiding principles. Entertainment everything
- Our convergence culture
- Understanding entertainment audiences
- Drama and storytelling
- Entertainment effects
- Impacts : societal causes and effects. The attention economy : business and technology
- Branded entertainment and theming
- A question of standards : legal rights & responsibilities.
