Marketing to women how to understand, reach, and increase your share of the world's largest market segment

Bibliographic Details
Main Author: Barletta, Martha (-)
Format: Book
Language:Inglés
Published: [Chicago, Ill.] : Dearborn Trade Publishing cop. 2003
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005607599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xxviii, 253 p. : il. ; 24 cm
Bibliography:Incluye referencias bibliográficas (p. 241-244) e índice
ISBN:9780793159635