La revolución del marketing la táctica dicta la estrategia

Bibliographic Details
Main Author:	Ries, Al (-)
Other Authors:	Trout, Jack, coautor (coautor), Narváez Rozo, Alberto, traductor (traductor)
Format:	Book
Language:	Castellano
Published:	Bogotá [etc.] : McGraw-Hill 1989
Subjects:	Marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991005591059708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	[16], 216 p. ; 21 cm
ISBN:	9789586000246

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