Research handbook on strategic communication
"Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vi...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Cheltenham, UK :
Edward Elgar Publishing
[2022]
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005525989708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- 1. Introduction: the emergent field of strategic communication
- PART I. FUNDAMENTALS
- 2. Strategic communication: a discipline in the making?
- 3. The saying and the doing: when communication is strategic
- 4. Persuasion, promotion, spin, propaganda?
- 5. Strategic communication: historical overview and concept development
- 6. Dialogue as a tool of strategic communication?
- 7. From strategy to strategizing
- 8. Understandings of organization in strategic communication research
- 9. Public sphere
- PART II. PERSPECTIVES
- 10. The institutional perspective on strategic communication: bringing culture and society back in
- 11. Democracy, strategic communication and lobbying
- 12. Place matters: expanding the research agenda for strategic communication
- 13. Gender in strategic communication: feminization, stereotypes and a search towards excellence
- 14. Communication professionals
- 15. Artificial intelligence, big data and all change
- 16. Strategic organizational listening
- PART III. PROCESSES
- 17. Communication management: structures, processes, and business models for value creation through corporate communications
- 18. Crisis communication as strategic communication: process and insights
- 19. The strategic role of internal crisis communication
- 20. Political communication
- 21. The past, the present, and the future of public diplomacy research
- 22. Corporate responsibility and strategic communication
- 23. Corporate branding between corporate, stakeholders, and society
- 24. Ethical internal communication
- 25. Leadership communication during turbulent times
- 26. Engagement as strategy: a framework for strategic communication
- 27. Agile integrated communication: content-based approach
- 28. Digital strategic communication through digital media-arenas
- 29. Internal social media: a promise of participatory communication and organizational transparency
- 30. Exploring the vertical communication chain in the light of post-bureaucracy
- 31. Communicative coworkership
- 32. Measurement and evaluation: framework, methods, and critique.
