Leap : a revolution in creative business strategy

Leap a revolution in creative business strategy

Bibliographic Details
Main Author: Schmetterer, Bob (-)
Format: Book
Language:Inglés
Published: Hoboken, N.J. : Wiley c2003.
Subjects:
Marketing > Planificación
Planificación de medios publicitarios
Planificación estratégica
Planificación de empresas
Gestión de empresas.
Online Access:Table of contents
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005470039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:"An Adweek book."
Physical Description:xii, 241 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. [226]-230) and index.
ISBN:9780471229179

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