Cita APA (7a ed.)

Schmitt, B. (2003). Customer experience management: A revolutionary approach to connecting with your customers. Wiley.

Cita Chicago Style (17a ed.)

Schmitt, Bernd. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. New York: Wiley, 2003.

Cita MLA (9a ed.)

Schmitt, Bernd. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. Wiley, 2003.