Be your own best publicist how to use PR techniques to get noticed, hired, and rewarded at work

Detalles Bibliográficos
Autor principal: Kleiman, Jessica (-)
Otros Autores: Cooper, Meryl Weinsaft
Formato: Libro
Idioma:Inglés
Publicado: Pompton Plains, N.J. : Career Press cop. 2011
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005428979708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Communication is key
  • Always have a plan (and a back-up plan)
  • Be a know-it-all (in a good way)
  • It's all about who you know
  • The message is the medium
  • Looks aren't everything (but they sure help)
  • What do I have to do to get noticed around here?
  • Toot your own horn (but not too loudly)
  • Brush up on your social (media) studies
  • Gratification doesn't have to be instant
  • Every crisis is an opportunity.