The entrepreneur's guide to customer development a "cheat sheet" to The four steps to the epiphany

Detalles Bibliográficos
Autor principal:	Cooper, Brant (-)
Otros Autores:	Vlaskovits, Patrick, Blank, Steven G.
Formato:	Libro
Idioma:	Inglés
Publicado:	[S.l.] : B. Cooper and P. Vlaskovitz cop. 2010
Materias:	Blank, Steven G. > Four steps to the epiphany Consumidores, Servicios a los Servicio al cliente Gestión de marketing Gestión de empresas.
Ver en Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991005397589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Tabla de Contenidos:

Foreword / Steven Gary Blank
1. Introduction
2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started
3. Case study : naive thinking
4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building
5. Case study : multiple pivots
6. Know thy business. To the whiteboard ; An example ; Know thyself
7. Case study : on customer-centric culture
8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test
9. Case study : testing towards a scalable business model
10. Conclusion. Summary ; Resources ; About the authors.

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