The comprehension and miscomprehension of print communications : an investigation of Mass Media magazines

The comprehension and miscomprehension of print communications an investigation of Mass Media magazines

Bibliographic Details
Main Author: Jacoby, Jacob (-)
Other Authors: Hoyer, Wayne D., coautor (coautor), Advertising Educational Foundation, (New York), editor (editor)
Format: Book
Language:Inglés
Published: New York : Advertising Educational Foundation 1988
Subjects:
Propaganda > Manipulación.
Publicidad
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005301279708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 273 p. ; 24 cm
ISBN:9780805801439

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