APA (7th ed.) Citation

Jacoby, J., Hoyer, W. D., & Advertising Educational Foundation,, e. (1988). The comprehension and miscomprehension of print communications: An investigation of Mass Media magazines. Advertising Educational Foundation.

Chicago Style (17th ed.) Citation

Jacoby, Jacob, Wayne D. Hoyer, and editor Advertising Educational Foundation. The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines. New York: Advertising Educational Foundation, 1988.

MLA (9th ed.) Citation

Jacoby, Jacob, et al. The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines. Advertising Educational Foundation, 1988.