Advertising from fundamentals to strategies
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Lexington [etc.] :
Heath and Company
1987
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005288019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | xviii, 776, 12 p., [4] p. of plates : il. (some col.) ; 27 cm |
|---|---|
| Bibliografía: | Includes bibliographies and index |
| ISBN: | 9780669072136 |
