Strategic management text and cases
| Otros Autores: | , , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
cop. 2014
|
| Edición: | 7th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005287209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Part I. Strategic Analysis: Chapter 1. Strategic Management: Creating CompetitiveAdvantages
- Chapter 2. Analyzing the External Environment ofthe Firm: Creating Competitive Advantages
- Chapter 3. Assessing the Internal Environmentof the Firm
- Chapter 4. Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources
- Part II. Strategic Formulation: Chapter 5. Business-Level Strategy: Creating andSustaining Competitive Advantages
- Chapter 6. Corporate-Level Strategy: CreatingValue through Diversification
- Chapter 7. International Strategy: Creating Valuein Global Markets
- Chapter 8. Entrepreneurial Strategyand Competitive Dynamics
- Part III. Strategic Implementation: Chapter 9. Strategic Control and CorporateGovernance
- Chapter 10. Creating Effective Organizational Designs
- Chapter 11. Strategic Leadership: Creating a LearningOrganization and an Ethical Organization
- Chapter 12. Managing Innovation and FosteringCorporate Entrepreneurship
- Part IV. Case Analysis: Chapter 13. Analysing Strategic Management Case
