The startup owner's manual 1, The step-by-step guide for building a great company 1, The step-by-step guide for building a great company /
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Pescadero, Calif. :
K&S Ranch, Inc
cop. 2012
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| Edición: | 1st ed., 6th printing |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005274259708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path
- Getting started : The path to disaster: a startup is not a small version of a big company
- The path to the epiphany: the customer development model
- The customer development manifesto
- Step one: Customer discovery : An introduction to customer discovery
- Customer discovery, phase one: State your business model hypotheses
- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?"
- Customer discovery, phase three: "Get out of the building" and test the product solution
- Customer discovery, phase four: Verify the business model and pivot or proceed
- Step two: Customer validation : Introduction to costumer validation
- Customer validation, phase one: "Get ready to sell"
- Customer validation, phase two: "Get out of the building and sell!"
- Customer validation, phase three: Develop product and company positioning
- Customer validation, phase four: The toughest question of all: pivot or proceed?
- The startup owner's manual "site" map
- Appendix A. Customer development checklists
- Appendix B. Glossary
- Appendix C. How to build a web startup: a simple overview.
