Running lean iterate from plan A to a plan that works
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers thr...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Sebastopol (California) :
O'Reilly
2012
|
| Edición: | 2nd ed |
| Colección: | The lean series
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005274199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Roadmap
- Meta-principles
- Running lean illustrated
- Document your plan A
- Create your lean canvas
- Identify the riskiest parts of your plan
- Prioritize where to start
- Get ready to experiment
- Systematically test your plan
- Stage one: Understand problem
- Get ready to interview customers
- The problem interview
- Stage two: Define solution
- The solution interview
- Get to release 1.0
- Stage three: Validate qualitatively
- Get ready to measure
- The MVP interview
- Validate customer lifecycle
- Stage four: Verify quantitatively
- Don't be a feature pusher
- Measure product/market fit
- Conclusion
- Appendix: Bonus material.
