The global market for higher education sustainable competitive strategies for the new millennium
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Cheltenham, UK ; Northampton, MA :
E. Elgar
c2001
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005266339708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Machine generated contents note: 1. Education as a Marketable Service 1 2. Facing the Next Millennium 15 3. What Brings Success? 35 4. A Student's Perspective 54 5. Developing a Sustainable Competitive Advantage 70 6. Global Marketing of Education Services 85 7. A Model of Competitive Advantage for Education Services 107 8. Implications of the Model 128 9. Developing Sustainable Strategies 144 10. Policy Prescriptions for Global Education 157.
