Public relations leaders as sensemakers : a global study of leadership in public relations and communication management

Public relations leaders as sensemakers a global study of leadership in public relations and communication management

"Public Relations Leaders as Sensemakers" presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspective...

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Detalles Bibliográficos
Otros Autores: Berger, Bruce K. (-), Meng, Juan
Formato: Libro
Idioma:Inglés
Publicado: New York ; and London : Routledge 2014
Edición:1st publ
Materias:
Especialistas en relaciones públicas
Relaciones públicas > Metodología.
Organización > Liderazgo
Gestión de empresas.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005262539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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